Nelaka FernandoSearch at Scale
I led a programmatic SEO campaign for a US sales-tax SaaS company that published 6,600+ pages in seven months, earning 12.7M impressions and 33,300 clicks.
The Problem
The campaign called for publishing search content at scale.
I led the programmatic SEO campaign and the team delivering it. In seven months, the campaign published more than 6,600 pages and was on track for 26,000+.
What I Did
Set the direction
I led the programmatic SEO campaign, drawing on keyword and cluster strategy.
Lead delivery
I ran the content pipeline with the team as publishing scaled to 6,600+ pages in seven months.
Measure the campaign
The campaign earned 12.7M impressions and 33,300 clicks over that seven-month period.
Timeline
Research
Keyword and cluster strategy.
Plan
Programmatic content delivery.
Publish
6,600+ pages in seven months.
Measure
Search impressions and clicks.
Results
pages published in seven months in the campaign I led
impressions earned over the same seven months
clicks earned over that seven-month period
Next Case Study
I collaborated on the consolidation of 30+ domains into one multi-site build for a UK-headquartered international student recruitment group, then led a 12-month content programme with a team of writers.
Read the case study →
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