Nelaka Fernando30 Domains, One Site
I collaborated on the consolidation of 30+ domains into one multi-site build for a UK-headquartered international student recruitment group, then led a 12-month content programme with a team of writers.
The Problem
The group was bringing more than 30 domains into one multi-site build.
The migration needed coordinated URL mapping, redirects, international search signals and content checks. I collaborated on that work with developers and the content team, then directed the content programme after launch.
What I Did
Plan the move
I collaborated on the multi-site architecture, URL mapping and redirect work with developers and the content team.
Carry the signals across
I directed redirect-chain clean-up, canonical, hreflang and x-default rollout, XML sitemaps, content migration checks and post-launch indexation checks.
Lead the content programme
I directed a team of writers to a weekly publishing cadence for 12 months. The articles ranked for 1,500+ top-10 keywords by June 2025; top-three rankings rose from 472 to 908 in June 2026.
Timeline
Plan
Multi-site architecture, URL mapping and redirects.
Coordinate
Working with developers and the content team.
Migrate
International signals, content and indexation checks.
Grow
A 12-month content programme, with weekly publishing.
Results
domains consolidated into one multi-site build, in a migration I collaborated on
keywords in Google's top 10 by June 2025, from the content programme I led
keywords in the top three in one month, June 2026
Next Case Study
I was part of the team that grew organic traffic for a US alternative-investment platform from 4 to 12,800 monthly visits within 12 months.
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